Free Generic Tracking Audit
A high-level review of your overall tracking setup: event coverage, obvious configuration errors, attribution quality, and the highest-impact quick wins across your analytics and ad platforms.
A surface-level review of your tracking setup covering event coverage, attribution quality, and the most impactful quick wins. Delivered in writing, no sales call required.
Businesses that are not sure what state their tracking is in and want an honest assessment before deciding whether a paid engagement makes sense.
- 2-4 hours, completely free
- Covers analytics, ad platforms, and tag behaviour
- Short scoping call, then written findings
- No obligation to engage us for follow-up work
Overview
Who this audit is for
- You are not confident your key events are tracking correctly but do not know where to start looking.
- You are considering a paid tracking audit and want to see the kind of issues we would find before committing.
- You have recently launched a new site or changed your tech stack and have not verified tracking since.
- Your conversion numbers in GA4 or your ad platforms feel off but you have not had time to investigate properly.
- You want a second opinion on your current setup from someone without an interest in selling you a large engagement.
What the Generic Tracking Audit covers
- Event coverage: whether your key events (pageviews, conversions, key interactions) are firing and capturing the expected data.
- Attribution quality at a high level: whether traffic sources are being attributed correctly and whether there are obvious gaps in UTM or referral handling.
- Tag behaviour: whether tags are firing at the right points, whether there are obvious duplicates, and whether consent handling looks correct.
- Quick wins: the highest-impact improvements that do not require a large implementation effort to address.
What you receive
- A written findings summary covering the top 3-5 issues identified, delivered after the review.
- A specific recommended next step for each issue found.
- An honest assessment of whether a paid audit would find materially more in your specific situation.
Scope and timing
- 2-4 hours of review time, completely free.
- A short scoping call (15-30 minutes) to understand your setup and priorities before we start.
- One primary domain in scope.
- Findings delivered in writing within a few days of the scoping call.
What makes this audit different
- We tell you what we actually found, including when the answer is that things look fine.
- Every finding comes with a specific next step, not a vague recommendation to 'review your tracking'.
- If a paid engagement would not find materially more than this free audit, we tell you that directly.
- No call is required to receive the results. Findings are delivered in writing.
More Audits services
View all Audits servicesWant to try before you commit?
- Looking to try out Beluacode but not sure about it? You can always ask us for a free audit.
- Free, no strings attached. We deliver the results and wish you a great day.
- You will not be forced to talk to us, no call needed to release the results :)
How we deliver Free Generic Tracking Audit.
A structured process built around your stack, your team, and your data.
Brief scoping call
We spend 15-30 minutes understanding your current tracking setup, your main concerns, and which platforms are in scope.
High-level review
We review your tracking setup against common implementation failure patterns and document the top issues and quick wins.
Findings summary
A short written summary is delivered with the top 3 to 5 issues identified and recommended next steps.
Frequently Asked Questions
Is this genuinely free?
How is this different from the paid tracking audits?
What access do you need to run the audit?
What happens after the audit is delivered?
Pairs well with
Website Technical Performance Audit
Audit of Core Web Vitals, third-party tag load impact, and rendering bottlenecks, with a prioritised fix list and expected gains per recommendation.
Free GTM Container Audit
A surface-level review of your Google Tag Manager container: tag count, obvious duplicates, missing consent triggers, broken references, and the highest-impact issues. Delivered as a written summary.
Free Consent Mode Audit
A basic review of your Google Consent Mode v2 implementation: whether it is configured, which mode is active (Basic or Advanced), and whether consent states appear to be respected by your key tags.
