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Google Ads

Google Ads conversion tracking that gives Smart Bidding accurate data.

Smart Bidding is only as smart as your conversion data. Duplicate conversions, missing revenue values, and broken Enhanced Conversions all degrade the algorithm's ability to find buyers. We fix the tracking foundation that your campaign performance depends on.

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Google Ads services

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Google Ads Conversion Tracking Setup

Google Ads conversion tracking from architecture to validation. We define your conversion hierarchy, attribution model, and value strategy, advise on which conversions should drive bidding, then implement via GTM client-side, server-side GTM, or directly on any CMS or custom website, with correct revenue parameters and Enhanced Conversions.

6-12 hrs
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Google Ads Enhanced Conversions

Enhanced Conversions implementation to improve the quality of your conversion data. Hashed first-party customer data is sent alongside your existing conversion tags to improve attribution accuracy and give Smart Bidding a more complete signal.

4-8 hrs
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Advanced Google Consent Mode Setup for Google Ads

Consent Mode v2 setup and validation for Google Ads. Correct consent signals in your tag manager, conversion modelling verified as active, and all consent states tested to confirm tags respond correctly.

4-8 hrs
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Google Ads Data Quality Audit

Audit of your Google Ads conversion data quality: duplicate conversion actions, missing revenue values, incorrect attribution models, broken tag implementations, and Smart Bidding signal health. Delivered as a prioritised findings report.

4-8 hrs
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FREE AUDITS

Not sure where to start?

  • A free audit is a good way to find out what is actually happening in your setup before committing to anything.
  • We scope it with you on a short call, deliver the findings in writing, and that is it.
  • No sales pitch, no obligation to continue.
Free

Free Generic Tracking

A high-level review of your overall tracking setup: event coverage, obvious configuration errors, attribution quality, and the highest-impact quick wins across your analytics and ad platforms.

Free

Free GTM Container

A surface-level review of your Google Tag Manager container: tag count, obvious duplicates, missing consent triggers, broken references, and the highest-impact issues. Delivered as a written summary.

Free

Free Consent Mode

A basic review of your Google Consent Mode v2 implementation: whether it is configured, which mode is active (Basic or Advanced), and whether consent states appear to be respected by your key tags.

Free

Free Website Performance

A Lighthouse-based snapshot of your Core Web Vitals on key page templates, with a basic assessment of how your tag stack is affecting page speed. Delivered as a written summary with the top tag-related performance issues identified.

Free

Free GA4 Analytics

A spot-check of your GA4 property: event volume, obvious tracking gaps, and a comparison of your reported conversion numbers against expected behaviour. Delivered as a written summary with the top issues identified.

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