Audits

Free GTM Container Audit

A surface-level review of your Google Tag Manager container: tag count, obvious duplicates, missing consent triggers, broken references, and the highest-impact issues. Delivered as a written summary.

TLDR

A surface-level GTM container review covering tag duplicates, missing consent triggers, and the most visible configuration issues. Free, delivered in writing.

Best for

Teams that have inherited a GTM container or have not had it reviewed in over a year and want to know whether it needs serious attention.

  • Covers tags, triggers, consent setup, and obvious errors
  • One GTM web container in scope
  • No obligation to engage us for remediation
Example findings
34 active tags, 11 without consent triggers 3 tags firing in duplicate Custom HTML tag using eval() Trigger fires on 404 pages Container last published 14 months ago 6 paused tags never removed Variable referencing a deleted element 34 active tags, 11 without consent triggers 3 tags firing in duplicate Custom HTML tag using eval() Trigger fires on 404 pages Container last published 14 months ago 6 paused tags never removed Variable referencing a deleted element

Depending on your existing setup, some steps below can be shortened or skipped entirely.

Delivery roadmap

How we deliver Free GTM Container Audit.

Step 01

Brief scoping call

We spend 15-30 minutes understanding your container's context and which areas you are most concerned about.

Step 02

Surface-level container review

We review the container at a surface level: tag count, obvious duplicates, missing consent triggers, and the highest-impact issues.

Step 03

Findings summary

A short written summary is delivered with the top issues identified.

Overview

Who this audit is for

  • You have inherited a GTM container from a previous agency or employee and want to know what state it is actually in.
  • Your container has been running for over a year without a formal review and you want to know if it needs attention.
  • You suspect there are duplicate tags or broken triggers but do not have the time to investigate yourself.
  • You are considering a paid GTM audit and want to understand what we would find before committing.
  • Your consent setup has changed recently and you want a quick check that tags are still behaving correctly.

What the GTM Container Audit covers

  • Tag inventory: a count of all active tags and a surface-level check for obvious duplicates or tags that appear to serve the same purpose.
  • Consent compliance check: whether key tags have consent triggers and whether Consent Mode appears to be configured.
  • Broken references: obvious cases where triggers point to deleted variables or tags reference non-existent elements.
  • Highest-impact issues: the problems most likely to be causing bad data.

What you receive

  • A written container health summary covering the main issues found.
  • The top issues identified across tags, triggers, and consent setup.

Scope and timing

  • One GTM web container in scope. Server containers or multiple containers are out of scope for the free review.
  • A short scoping call (15-30 minutes) to understand your context before we start.
  • Findings delivered in writing within a few days of the scoping call.

What makes this audit different

  • This is a surface-level review, not a deep programmatic analysis. We are honest about what a free review can and cannot find.
  • We focus on the highest-impact issues rather than producing a long list of minor style points.
  • If the container looks well-maintained, we tell you that rather than inventing problems to justify follow-up work.
  • Findings are delivered in writing with no requirement to schedule a follow-up call.

More Audits services

View all Audits services
FREE AUDITS

Want to try before you commit?

  • Looking to try out Beluacode but not sure about it? You can always ask us for a free audit.
  • Free, no strings attached. We deliver the results and wish you a great day.
  • You will not be forced to talk to us, no call needed to release the results :)

Our Audits, free and paid are done by a real expert. We don't just run an automated tool and send you the results.

Free

Free Full Tracking

End-to-end review covering GTM, GA4, Consent Mode v2, and Core Web Vitals. The highest-impact issues across your full tracking stack.

Free

Free GTM Container

Surface-level GTM container review: duplicate tags, missing consent triggers, and the highest-impact issues.

Free

Free GA4 Analytics

Spot-check of your GA4 property: event coverage, obvious tracking gaps, and whether conversion numbers look plausible.

Free

Free Consent Mode

Basic check of your Consent Mode v2: whether it is configured, which mode is active, and whether key tags respect consent.

Free

Free Website Performance

Lighthouse Core Web Vitals snapshot across up to 3 page templates, with the top tag-related issues identified.

Frequently Asked Questions

How is this different from the paid GTM Audit?
The free audit is a surface-level review covering the most visible issues. The paid GTM Audit is a full programmatic analysis of every tag, trigger, and variable in the container, including custom code review, performance impact per tag, and a complete consent compliance check, delivered with a walkthrough call.
Do you need publish access to the container?
No. Read-only access is enough for the free audit. We do not make any changes during the review.
Will you look at my server-side container?
The free audit covers one web container. Server-side containers are out of scope for the free review but can be included in the paid GTM Audit.
What if the container has hundreds of tags?
A surface review of a large container will cover the most obvious issues rather than every element. For containers with more than 100 tags, the paid audit is more appropriate.
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