SaaS Product Tracking
Web analytics on your marketing site (PostHog or GA4) connected to in-app product analytics as one funnel, covering the full user journey from first visit to in-app activity. PostHog covers both layers on the free tier. Privacy compliant tracking included.
Marketing site analytics (PostHog or GA4 via GTM) connected to in-app product behaviour as one funnel. PostHog free tier covers both layers at no cost. GDPR-compliant session recording, funnels, retention, and cohorts included. Self-hosted option for data residency requirements.
SaaS products that need to understand where users drop off in onboarding, which features drive retention, and how landing page traffic converts to active users inside the application.
- Web analytics: PostHog or GA4, deployed through GTM
- In-app product analytics: PostHog free tier or other tools
- Full funnel: landing page visit through to in-app feature usage
- Privacy compliant tracking: GDPR and CCPA compliant by design
Depending on your existing setup, some steps below can be shortened or skipped entirely.
Delivery roadmapHow we deliver SaaS Product Tracking.
Discovery and tracking plan
We start by mapping the questions you need answered, then define the events, properties, and user identifiers required to answer them. The tracking plan is the first deliverable and shapes everything that follows.
Tool selection and setup
Where tools are not already decided, we advise based on your requirements. PostHog covers both layers on the free tier and is the default recommendation. GA4 via GTM is used for the web layer if preferred. The project is configured with the correct data region and session recording settings.
Marketing site implementation via GTM
Web analytics deployed on your marketing site through GTM: PostHog or GA4 configured to capture landing page visits, campaign attribution, CTA interactions, and conversion events.
We are platform agnostic. We adapt to your existing stack.
In-app implementation
Product analytics deployed in your authenticated application via the tool's SDK or GTM.
GDPR and consent
Tracking configured to respect consent state and integrated with your existing cookie banner. Session recording enabled where consent allows.
We are platform agnostic. We adapt to your existing stack.
Go-live walkthrough and post-launch support
Every engagement closes with a walkthrough call covering every component implemented. One month of unlimited follow-up requests is included after go-live.
Overview
How to know if you need SaaS Product Tracking
- You know how many people visit your landing page but not how many complete onboarding inside the app.
- You have user accounts in your database but no reliable view of which features they actually uses.
- Your analytics stops at the sign-up form. Everything that happens inside the authenticated app is a blind spot.
- You are making product decisions based on support tickets and intuition rather than behavioural data.
What SaaS Product Tracking covers
- Tracking plan scoped to your product: the events, properties, and user identifiers that answer your current product questions.
- Web analytics setup on your marketing site: PostHog or GA4, deployed and configured via GTM to capture traffic, campaigns, and conversion events from the first visit.
- Tool selection for in-app analytics where needed: we advise on PostHog or other tools based on your requirements. Implementation via GTM or in-code depending on your stack.
- Implementation across your marketing site and authenticated application, with proper user identification at sign-in so sessions are joined correctly.
- Full-funnel coverage from landing page visit through sign-up, onboarding steps, and core feature usage.
- Retention and cohort reports so you can see which user segments stay active and which churn within the first 30 days.
- Session recording and heatmaps configured.
- GDPR consent integration: session recording and tracking respects consent state, configured to integrate with your existing cookie banner.
- Feature flag infrastructure set up and ready to use for gradual rollouts and A/B tests.
SaaS Product Tracking outcomes
- A working product analytics implementation covering your full user journey from first visit to in-app activity.
- Funnels, retention reports, and cohorts that answer the product questions you have.
- A tracking plan document recording every event, property, and user identifier so your team can maintain and extend the implementation.
Scope and hours
- Typically 12-30 hours depending on application complexity, the tools selected, and the number of funnels scoped.
- PostHog free tier covers most early-stage products at no licensing cost and handles both web analytics and in-app product analytics in one platform.
- The marketing site layer is deployed via GTM. In-app tracking can be implemented via the PostHog SDK or in Google Tag Manager.
What makes this different
- Every implementation starts with a tracking plan that defines which questions the data needs to answer.
- Web analytics and product analytics are implemented as one connected system. The marketing-to-app funnel only works when both layers join correctly at sign-in.
- GTM is used for the marketing site layer where possible, which keeps the implementation manageable and auditable without requiring a code deployment for every tracking change.
- GDPR compliance is built into the implementation from day one. Session recording and consent integration are configured as part of the initial scope.
More Special services
View all Special servicesWant to try before you commit?
- Looking to try out Beluacode but not sure about it? You can always ask us for a free audit.
- Free, no strings attached. We deliver the results and wish you a great day.
- You will not be forced to talk to us, no call needed to release the results :)
Frequently Asked Questions
Which analytics tool do you recommend?
How is the implementation deployed?
How is GDPR compliance handled?
Do you cover both the marketing site and the app?
We already have GA4 on the marketing site. Does this replace it?
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