GA4 Data Quality Audit

GA4 data quality audit covering traffic attribution issues, tracking compliance, and Advanced Consent Mode setup. Every finding comes with actionable steps and a concrete solution.

Audit GA4

Independent technical review of your GA4 setup focused on data quality, attribution accuracy, and consent/compliance behaviour, with prioritised fixes you can implement immediately.

Best for

Teams seeing unexpectedly high unassigned or direct traffic in GA4, or who need a clear audit process with a confirmed delivery date after scope is agreed.

  • 24h initial response time, 6-12 audit hours, delivery in 1-3 weeks
  • Scoping call defines audited properties and whether GTM is in scope
  • Covers attribution issues, Advanced Consent Mode, compliance, and GA4 property setup
  • Every finding includes a specific fix, not just a list of problems

Overview

How to know if you need a GA4 Data Quality Audit

  • Is the level of unassigned/direct traffic in your GA4 attribution reports higher than expected?
  • You are unsure whether your tracking is compliant with the various regulations.
  • You are unsure how Advanced Google Consent Mode can increase the collected traffic.

What the GA4 Data Quality Audit covers

  • Traffic attribution issues: (not set), unassigned, direct traffic.
  • Tracking implementation and compliance review.
  • Advanced Consent Mode validation.
  • GA4 property setup best practices.

GA4 Data Quality Audit outcomes

  • Actionable steps for each raised point. We always provide a solution or various suggestions on how to solve a pain point raised.
  • Audit documentation and call to go through the findings together.

GA4 Data Quality Audit scope and hours

  • 5-15 hours.
  • Delivery is typically within 1-3 weeks. We confirm the precise delivery date after the scoping call.
  • We always scope this estimation further based on the real needs. We see this estimation work 95% of the time.
  • We will never bill you fake work to reach the hours we have scoped. If we need less time, we either send your money back or you can keep the hours to ask us for help. They don't "expire".

What makes our GA4 Data Quality Audit different

  • You don't get answers from an LLM.
  • You don't get generic advice copy/pasted from other audits.
  • You get a solution for each point raised, or complete suggestions on how to set something up yourselves.
  • You don't pay for the learning time. We already know what to look for and in most cases how to solve it.
FREE AUDITS

Want to try before you commit?

  • Looking to try out Beluacode but not sure about it? You can always ask us for a free audit.
  • Free, no strings attached. We deliver the results and wish you a great day.
  • You will not be forced to talk to us, no call needed to release the results :)
Free

Free Generic Tracking

A high-level review of your overall tracking setup: event coverage, obvious configuration errors, attribution quality, and the highest-impact quick wins across your analytics and ad platforms.

Tracking Setup Quick Wins Analytics Ad Platforms
Free

Free GTM Container

A surface-level review of your Google Tag Manager container: tag count, obvious duplicates, missing consent triggers, broken references, and the highest-impact issues. Delivered as a written summary.

GTM Tag Inventory Consent Triggers Duplicates
Free

Free Consent Mode

A basic review of your Google Consent Mode v2 implementation: whether it is configured, which mode is active (Basic or Advanced), and whether consent states appear to be respected by your key tags.

Consent Mode v2 CMP GDPR Tag Firing
Free

Free Website Performance

A Lighthouse-based snapshot of your Core Web Vitals on key page templates, with a basic assessment of how your tag stack is affecting page speed. Delivered as a written summary with the top tag-related performance issues identified.

Core Web Vitals Lighthouse Tag Load Impact Page Speed
Free

Free GA4 Analytics

A spot-check of your GA4 property: event volume, obvious tracking gaps, and a comparison of your reported conversion numbers against expected behaviour. Delivered as a written summary with the top issues identified.

GA4 Event Coverage Conversion Gaps Data Quality
Our approach

How we deliver GA4 Data Quality Audit.

A structured process built around your stack, your team, and your data.

01

Initial contact and scope definition

You get in touch, and we reply within 24 hours with any follow-up questions. We can continue by email or call, based on your preference. In this step we scope the audit in detail: properties to analyse, whether GTM should be reviewed, reporting period, and any specific business concerns.

02

Audit execution

We work on the audit based on the agreed scope, reviewing data quality, attribution issues, tracking setup, compliance signals, and any GTM-related elements included in scope.

03

Audit delivery

We deliver the audit documentation with clear findings and practical next steps for each issue identified.

04

Optional walkthrough call

If you want, we can schedule a call to go through the findings together, answer questions, and discuss implementation priorities.

Frequently Asked Questions

How long does the audit take and what do I need to provide?
The audit takes 6-12 hours depending on scope, and delivery is typically within 1-3 weeks. The precise delivery date is confirmed after the scoping call. You need to provide read access to your GA4 property and GTM container, and at least 30 days of data. We scope the exact hours with you before starting.
Will I receive actionable fixes or just a list of problems?
Every issue raised comes with a specific fix or concrete suggestions for how to address it. You will not receive a list of problems without solutions.
What happens if you finish in less time than estimated?
If we need less time than scoped, we either refund the difference or you keep the remaining hours as credit to use for future help. Hours do not expire.
Does the audit include a walkthrough call?
Yes. Every audit includes a call to go through the findings together so nothing gets lost in the documentation.
Can you fix the issues found during the audit?
Yes. We can address the issues as a separate engagement, or you can use any remaining scoped hours to get help implementing the fixes.

Request a Quote

Review your selected services and submit your quote request.
We'll get in touch within 24 business hours.

Quote Request

Added to your quote

Fill in your details and we will get back to you within 24 hours to scope the work. Or keep browsing and add more services first.