GA4 Data Quality Audit
GA4 data quality audit covering traffic attribution issues, tracking compliance, and Advanced Consent Mode setup. Every finding comes with actionable steps and a concrete solution.
Deep technical review of your GA4 setup focused on data quality, attribution accuracy, and consent/compliance behaviour, with prioritised fixes you can implement immediately.
Teams seeing unexpectedly high unassigned or direct traffic in GA4, or who need a clear audit process with a confirmed delivery date after scope is agreed.
- 6-12 audit hours, delivery in 1-3 weeks
- Scoping call defines audited properties and whether GTM is in scope
- Covers attribution issues, Advanced Consent Mode, compliance, GA4 property setup, GTM where included and more
- Every finding includes a specific fix, not just a list of problems
Depending on your existing setup, some steps below can be shortened or skipped entirely.
Delivery roadmapHow we deliver GA4 Data Quality Audit.
Initial contact and scope definition
We start by understanding your setup and context: which properties to analyse, what business decisions the audit needs to inform, any known issues or concerns, and whether the GTM implementation should be in scope. This shapes everything that follows.
Audit execution
We work on the audit based on the agreed scope, reviewing data quality, attribution issues, tracking setup, compliance signals, and any GTM-related elements included in scope.
Audit delivery
We deliver the audit documentation with clear findings and practical next steps for each issue identified.
Optional walkthrough call
If you want, we can schedule a call to go through the findings together, answer questions, and discuss implementation priorities.
Overview
How to know if you need a GA4 Data Quality Audit
- Is the level of unassigned/direct traffic in your GA4 attribution reports higher than expected?
- You are unsure whether your tracking is compliant with the various regulations.
- You are unsure how Advanced Google Consent Mode can increase the collected traffic.
What the GA4 Data Quality Audit covers
- Traffic attribution issues: (not set), unassigned, direct traffic.
- Tracking implementation and compliance review.
- Advanced Consent Mode validation.
- GA4 property setup best practices.
GA4 Data Quality Audit outcomes
- Actionable steps for each raised point. We always provide a solution or various suggestions on how to solve a pain point raised.
- Audit documentation and call to go through the findings together.
GA4 Data Quality Audit scope and hours
- 5-15 hours.
- Delivery is typically within 1-3 weeks. We confirm the precise delivery date after the scoping call.
- We always scope this estimation further based on the real needs. We see this estimation work 95% of the time.
What makes our GA4 Data Quality Audit different
- You don't get answers from an LLM.
- You don't get generic advice copy/pasted from other audits.
- You get a solution for each point raised, or complete suggestions on how to set something up yourselves.
- You don't pay for the learning time. We already know what to look for and in most cases how to solve it.
More GA4 services
View all GA4 servicesWant to try before you commit?
- Looking to try out Beluacode but not sure about it? You can always ask us for a free audit.
- Free, no strings attached. We deliver the results and wish you a great day.
- You will not be forced to talk to us, no call needed to release the results :)
Our Audits, free and paid are done by a real expert. We don't just run an automated tool and send you the results.
Frequently Asked Questions
How long does the audit take and what do I need to provide?
Will I receive actionable fixes or just a list of problems?
Does the audit include a walkthrough call?
Can you fix the issues found during the audit?
Pairs well with
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