GA4 Measurement Plan
Define a measurement plan for your GA4 events together. We map business questions to event names and parameters, prioritise which new events will have the biggest impact, review existing events for gaps, and deliver a specification your team can implement against.
A structured measurement plan mapping your business questions to GA4 events, with a prioritised implementation list your developers can act on immediately.
Teams about to implement GA4 events from scratch, or those with an existing implementation that has grown without structure and needs a reset.
- 8-12 hours
- Delivered together with implementation guidance
Depending on your existing setup, some steps below can be shortened or skipped entirely.
Delivery roadmapHow we deliver GA4 Measurement Plan.
Business questions mapping
We work with your stakeholders to translate key business questions into measurable events and user actions in GA4.
Existing event audit
Your current GA4 events are reviewed against the business questions, identifying gaps and events that no longer serve a clear purpose.
Event specification
Each event is specified with name, parameters, custom dimensions, and the specific user action that triggers it.
Custom dimension planning
We identify which custom dimensions are required to answer your reporting questions and document the registration steps in GA4.
Implementation prioritisation
Events are ranked by business impact, with a sprint-ready list developers can implement immediately.
Overview
How to know if you need a GA4 Measurement Plan
- Events have been added over time with no consistent naming or structure.
- You track activity in GA4 but can't reliably answer basic business questions from the data.
- Developers implement events without a clear spec, leading to inconsistent parameters.
- You're about to build a new feature and want tracking defined before it goes live.
What the GA4 Measurement Plan covers
- Business questions mapped to specific GA4 events and parameters.
- Gap analysis against your existing event implementation.
- Event specification with names, parameters, and custom dimensions.
- Custom dimension registration guide for GA4.
- Prioritised implementation list ranked by business impact.
GA4 Measurement Plan outcomes
- Visual Strategy Document mapping business questions to events with the website UX
- An implementation list analysts and developers can act on immediately.
- Workshop to go through the plan together and answer any questions.
GA4 Measurement Plan scope and hours
- 8-12 hours.
- Stakeholder workshops needed to define business questions.
- Multiple GA4 properties included.
What makes our GA4 Measurement Plan different
- You don't get a list of events copied from a GA4 documentation template.
- Every event is mapped to a real business question you've told us you need to answer.
More GA4 services
View all GA4 servicesWant to try before you commit?
- Looking to try out Beluacode but not sure about it? You can always ask us for a free audit.
- Free, no strings attached. We deliver the results and wish you a great day.
- You will not be forced to talk to us, no call needed to release the results :)
Frequently Asked Questions
Do I need a developer present for the workshops?
What if we already have GA4 events set up?
Who owns the measurement plan after delivery?
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