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Google Tag Manager

GTM Server-Side Implementation via Stape

Server-side Google Tag Manager hosted on Stape. We handle the Stape account setup, subdomain configuration, server container build, tag migration from your web container, and full documentation. Good fit for teams without cloud infrastructure experience.

GTM Server-Side Implementation

Server-side GTM hosted on Stape: account setup, subdomain CNAME, server container build, and migration of up to 5 tags from your web container.

Best for

Teams who want server-side tracking without managing Google Cloud infrastructure, or who run GA4, Meta CAPI, and Google Ads and want to reduce client-side signal loss.

  • 16-30 hours, DNS access required
  • Up to 5 tags migrated to server container
  • Standard GA4, Meta CAPI, Google Ads tag set
  • Single primary domain

Overview

How to know if you need Server-Side GTM via Stape

  • A significant share of your visitors use ad blockers, and you are seeing the gap between GA4 sessions and actual traffic in your server logs.
  • iOS privacy restrictions and cookie deprecation are reducing the signal available to your ad platforms.
  • You want to extend first-party cookie lifetimes beyond what browser-set cookies allow.
  • You need Meta Conversions API (CAPI) or Google Ads enhanced conversions but want to route them through your own infrastructure rather than purely client-side.
  • You want server-side tracking but do not have the internal capacity to manage Google Cloud infrastructure directly.

What Server-Side GTM via Stape covers

  • Stape account setup and configuration.
  • CNAME subdomain record set up on your domain so server-side traffic routes through your own subdomain.
  • GTM server container created and connected to your Stape instance.
  • Migration of up to 5 tags from your web container to the server container, with client configuration for each data stream.
  • Web container updated to route data to the server endpoint rather than directly to vendor servers.
  • Validation of tag behaviour in both containers via GTM Preview mode.

Server-Side GTM via Stape outcomes

  • A working server-side container with tags routing through your own subdomain.
  • Reduced dependence on client-side tag firing for your key measurement and advertising tags.
  • Documentation covering the architecture, tag configuration, and the steps your team needs to add or update tags going forward.

Server-Side GTM via Stape scope and hours

  • 16-30 hours depending on the number of tags migrated and your existing container complexity.
  • DNS access is required to configure the CNAME subdomain record.
  • Up to 5 tags migrated in scope. Additional tags are scoped separately.
  • Single primary domain. Multi-domain setups are scoped separately.

What makes our Server-Side GTM via Stape implementation different

  • We handle the full setup including Stape configuration, CNAME, container build, and tag migration. You do not need to piece together documentation from multiple sources.
  • Tag behaviour is verified in both web and server containers via Preview mode before handover.
  • You receive documentation that covers ongoing management, not just the initial setup.
  • We do not migrate tags that do not benefit from server-side routing. If a tag makes no sense server-side, we tell you.
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Free

Free Generic Tracking

A high-level review of your overall tracking setup: event coverage, obvious configuration errors, attribution quality, and the highest-impact quick wins across your analytics and ad platforms.

Tracking Setup Quick Wins Analytics Ad Platforms
Free

Free GTM Container

A surface-level review of your Google Tag Manager container: tag count, obvious duplicates, missing consent triggers, broken references, and the highest-impact issues. Delivered as a written summary.

GTM Tag Inventory Consent Triggers Duplicates
Free

Free Consent Mode

A basic review of your Google Consent Mode v2 implementation: whether it is configured, which mode is active (Basic or Advanced), and whether consent states appear to be respected by your key tags.

Consent Mode v2 CMP GDPR Tag Firing
Free

Free Website Performance

A Lighthouse-based snapshot of your Core Web Vitals on key page templates, with a basic assessment of how your tag stack is affecting page speed. Delivered as a written summary with the top tag-related performance issues identified.

Core Web Vitals Lighthouse Tag Load Impact Page Speed
Free

Free GA4 Analytics

A spot-check of your GA4 property: event volume, obvious tracking gaps, and a comparison of your reported conversion numbers against expected behaviour. Delivered as a written summary with the top issues identified.

GA4 Event Coverage Conversion Gaps Data Quality
Our approach

How we deliver GTM Server-Side Implementation via Stape.

A structured process built around your stack, your team, and your data.

01

Stape setup and CNAME

We configure your Stape account and set up the CNAME record on your domain so server-side traffic routes through your own subdomain.

02

Server container creation

The GTM server container is created and connected to your Stape instance, with the correct environment and preview settings configured.

03

Tag migration

Up to 5 tags are migrated from your web container to the server container, with client configuration for each data stream.

04

Web container update

Your web GTM container is updated to route data to the server endpoint rather than directly to vendor servers.

05

Validation and handover

Tag behaviour is verified in both containers via Preview mode, and a knowledge transfer session covers ongoing management.

Frequently Asked Questions

What is the difference between Stape and self-managed Google Cloud?
Stape manages the Google Cloud infrastructure on your behalf. You get the benefits of server-side GTM without needing to configure Cloud Run, manage billing alerts, or handle infrastructure updates. Stape charges a monthly fee for this.
Which tags are worth migrating to the server container?
GA4, Meta Conversions API, and Google Ads are the standard candidates. Tags that are purely cosmetic or that rely on client-side DOM access do not benefit from server-side routing.
Does server-side GTM block all ad blockers?
No. Routing tags through your own subdomain bypasses many common blocking lists, but determined users or browser-level blocking can still prevent the initial data from reaching the server container.
What DNS access do you need?
We need the ability to create a CNAME record on a subdomain of your choosing. You can make the change yourself based on the value we provide, if you prefer not to share DNS access directly.
What happens to the Stape account after handover?
The Stape account is yours. We transfer ownership or invite you as the account owner before the engagement closes.

Pairs well with

01

Google Tag Manager Audit

Full programmatic export analysis of your GTM container. Every tag, trigger, and variable reviewed: naming conventions, performance impact per tag, consent compliance, broken references, unused elements, and trigger overlaps. Delivered as a prioritised findings report with specific remediation steps.

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