GTM Training & Documentation Package
Structured GTM training for your team: container fundamentals, your specific implementation, custom HTML and JavaScript basics, and a documentation package tailored to your setup.
Structured GTM training tailored to your container and your team's experience level, with documentation covering your specific implementation.
Teams with a newly built or inherited GTM container who need to understand it well enough to manage it confidently going forward.
- 8-16 hours, up to 3 sessions for up to 6 participants
- Remote delivery, sessions recorded
- Documentation covers your actual container, not generic examples
- Covers beginner through advanced content based on team level
Overview
How to know if you need GTM Training
- Your team inherited a GTM container and does not fully understand what it does or why it is set up the way it is.
- Team members are afraid to make changes in GTM because they are not confident they understand the implications.
- New team members take months to reach a point where they can work in the container independently.
- You have just had a new container built and want the team to be able to manage it without coming back to the agency for every change.
- Your team can use GTM at a basic level but does not understand custom HTML, JavaScript variables, or the data layer.
What GTM Training covers
- Container fundamentals: the tag, trigger, and variable mental model, and how they interact.
- Your specific container: why things are set up the way they are, what each key tag does, and what the safe change process looks like.
- Custom HTML and JavaScript variables: when to use them and how to write and test them safely.
- Data layer patterns: how to read and work with data layer pushes from your application.
- Debugging with GTM Preview mode: how to diagnose why a tag is or is not firing.
- Advanced topics for teams that need them: custom templates, server-side concepts, workspace governance.
GTM Training outcomes
- A team that can manage the container confidently without needing to escalate every change.
- Documentation written for your specific container, not generic screenshots from a demo account.
- Recorded sessions your team can use for async onboarding of new members.
GTM Training scope and hours
- 8-16 hours across up to 3 sessions, delivered remotely.
- Up to 6 participants per session.
- All sessions are recorded and delivered to you after each one.
- Content level is calibrated to your team's current knowledge before sessions are designed.
What makes our GTM Training different
- Every session uses your actual container, not a demo account. Every example is directly applicable to your day-to-day work.
- Documentation is written for your specific implementation, not copy-pasted from generic GTM guides.
- Content is calibrated to your team's level. We do not cover things they already know or skip things they need.
- You don't pay for a fixed curriculum. Sessions are designed around what your team specifically needs to be able to do.
More GTM services
View all Google Tag Manager servicesWant to try before you commit?
- Looking to try out Beluacode but not sure about it? You can always ask us for a free audit.
- Free, no strings attached. We deliver the results and wish you a great day.
- You will not be forced to talk to us, no call needed to release the results :)
How we deliver GTM Training & Documentation Package.
A structured process built around your stack, your team, and your data.
Team assessment
We review your container and discuss your team's current GTM knowledge to calibrate session content to the right level.
Session design
We structure up to three sessions covering the concepts your team specifically needs, from safe change process to advanced template development.
Container walkthrough
Each session uses your actual container rather than a demo account, so every example is directly applicable to your day-to-day work.
Documentation writing
We produce a reference guide for your implementation: your tags explained, your naming conventions documented, common tasks with step-by-step instructions.
Follow-up period
We cover questions that arise after the sessions as your team starts making changes independently.
Frequently Asked Questions
What level of GTM knowledge does the team need to start?
Can sessions be split across different weeks?
Do you need access to our GTM container?
What happens after the training if the team has questions?
Can the recordings be used to onboard future team members?
Pairs well with
Google Tag Manager Audit
Full programmatic export analysis of your GTM container. Every tag, trigger, and variable reviewed: naming conventions, performance impact per tag, consent compliance, broken references, unused elements, and trigger overlaps. Delivered as a prioritised findings report with specific remediation steps.
Custom Data Layer Design
Data layer architecture and specification for scalable, platform-agnostic tracking with developer-ready documentation.
Custom GTM Template Development
Purpose-built GTM custom templates for your specific tags, pixels, or tracking logic. Sandboxed, reusable, and deployable without custom HTML tags.
Request a Quote
Review your selected services and submit your quote request.
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