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Meta

Meta tracking that survives iOS restrictions and ad blockers.

Browser-side pixels lose 20-40% of conversion signal. We implement the full stack: Pixel, Conversions API, and proper event deduplication, so Meta's algorithm trains on your actual conversion data, not a degraded approximation of it.

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Meta / Facebook Ads services

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Meta Pixel Implementation

Meta Pixel setup via GTM with standard and custom events, correct parameter mapping, and full validation through Meta's Events Manager test tool.

4-8 hrs
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FREE AUDITS

Not sure where to start?

  • A free audit is a good way to find out what is actually happening in your setup before committing to anything.
  • We scope it with you on a short call, deliver the findings in writing, and that is it.
  • No sales pitch, no obligation to continue.
Free

Free Generic Tracking

A high-level review of your overall tracking setup: event coverage, obvious configuration errors, attribution quality, and the highest-impact quick wins across your analytics and ad platforms.

Tracking Setup Quick Wins Analytics Ad Platforms
Free

Free GTM Container

A surface-level review of your Google Tag Manager container: tag count, obvious duplicates, missing consent triggers, broken references, and the highest-impact issues. Delivered as a written summary.

GTM Tag Inventory Consent Triggers Duplicates
Free

Free Consent Mode

A basic review of your Google Consent Mode v2 implementation: whether it is configured, which mode is active (Basic or Advanced), and whether consent states appear to be respected by your key tags.

Consent Mode v2 CMP GDPR Tag Firing
Free

Free Website Performance

A Lighthouse-based snapshot of your Core Web Vitals on key page templates, with a basic assessment of how your tag stack is affecting page speed. Delivered as a written summary with the top tag-related performance issues identified.

Core Web Vitals Lighthouse Tag Load Impact Page Speed
Free

Free GA4 Analytics

A spot-check of your GA4 property: event volume, obvious tracking gaps, and a comparison of your reported conversion numbers against expected behaviour. Delivered as a written summary with the top issues identified.

GA4 Event Coverage Conversion Gaps Data Quality
What we wrote about

Further reading on this topic.

Articles and guides related to this service, written by our team.

01
Event Match Quality explained: why 4.1 is costing you conversions EMQ is Meta's signal quality score. We break down what it measures, why browser-only pixels score poorly, and exactly which customer data parameters move the needle.
02
Pixel + CAPI deduplication: how to avoid double-counting conversions Running both browser pixel and server-side CAPI without deduplication reports every conversion twice and corrupts algorithm training. The event_id pattern that fixes it.
03
iOS 14+ and Meta attribution: what actually changed and what to do about it App Tracking Transparency didn't just reduce attribution — it changed what signals Meta's algorithm can use. How server-side tracking recovers what the browser lost.

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