Advanced Microsoft Consent Mode for UET and Clarity
Microsoft Consent Mode implementation for UET (Universal Event Tracking) and Clarity. We configure the required consent signals in your tag manager, validate that UET and Clarity respond correctly to each consent state, and verify that behavioural modelling is active in Microsoft Advertising.
Microsoft Consent Mode for UET and Clarity: consent signal configuration, four-state network testing, and conversion modelling verification in Microsoft Advertising.
Businesses with Google Consent Mode implemented who realise their Microsoft UET and Clarity tags are not subject to the same consent controls.
- 4-8 hours, CMP and Google Consent Mode already required
- Covers both UET and Clarity in one engagement
- Coexists with existing Google Consent Mode in GTM
Depending on your existing setup, some steps below can be shortened or skipped entirely.
Delivery roadmapHow we deliver Advanced Microsoft Consent Mode for UET and Clarity.
Current state review
We assess how UET and Clarity are currently deployed in GTM and whether any consent controls are already in place.
Microsoft Consent Mode configuration
Consent default and update commands for Microsoft's consent framework are added to GTM in the correct firing order, alongside your existing Google Consent Mode setup.
CMP integration
Your CMP's consent callback is mapped to Microsoft's consent parameters so user choices propagate to both UET and Clarity correctly.
Four-state network testing
Network interception across all consent states confirms that UET and Clarity tags respond correctly to each user choice.
Overview
How to know if you need Microsoft Consent Mode for UET and Clarity
- You have Google Consent Mode implemented but have never applied equivalent consent controls to your Microsoft UET and Clarity tags.
- UET or Clarity are currently firing on page load regardless of what users choose in your cookie banner.
- You have EU traffic and your Microsoft Advertising account is not showing any modelled conversions, suggesting consent signals are absent.
- A compliance review has flagged Microsoft tags as firing before or without consent.
- You want both your Google and Microsoft measurement tags to behave consistently with user consent choices.
What Microsoft Consent Mode for UET and Clarity covers
- Microsoft Consent Mode configured for both UET and Clarity in your tag manager.
- Consent default and update commands for Microsoft's consent framework added in the correct firing order alongside your existing Google Consent Mode setup.
- Network interception testing across all four consent states confirming UET and Clarity respond correctly to each user choice.
- Conversion modelling status verified and documented in your Microsoft Advertising account.
Microsoft Consent Mode for UET and Clarity outcomes
- UET and Clarity tags that respect user consent choices, confirmed via network testing across all four consent states.
- Conversion modelling active in Microsoft Advertising, recovering attribution from users who decline cookies.
- Implementation documentation covering the full configuration and how it coexists with your Google Consent Mode setup.
Microsoft Consent Mode scope and hours
- 4-8 hours.
- We work with any CMP, including custom-built solutions, and can assist with initial CMP implementation if needed.
- GTM container access required for configuration.
What makes our Microsoft Consent Mode implementation different
- Microsoft Consent Mode coexists with your existing Google Consent Mode in GTM without conflict.
- All four consent states are tested via network interception, not just the rejected and accepted states.
- We offer 1 month free unlimited support after implementation to fix any issues that arise and ensure the setup continues working as expected.
More Microsoft services
View all Microsoft servicesWant to try before you commit?
- Looking to try out Beluacode but not sure about it? You can always ask us for a free audit.
- Free, no strings attached. We deliver the results and wish you a great day.
- You will not be forced to talk to us, no call needed to release the results :)
Frequently Asked Questions
What is Microsoft UET?
What is Microsoft Clarity and does it need consent?
Can Microsoft Consent Mode coexist with Google Consent Mode in the same GTM container?
What is conversion modelling in Microsoft Advertising?
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