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Special

Specialist services built around problems standard packages do not solve.

SaaS product tracking, conversion infrastructure, and cookie banner optimisation: engagements that sit outside the standard analytics and tag management brief but have a direct impact on data quality, conversion measurement, and advertising platform signal.

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Special Services services

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SaaS Product Tracking

Web analytics on your marketing site (PostHog or GA4) connected to in-app product analytics as one funnel, covering the full user journey from first visit to in-app activity. PostHog covers both layers on the free tier. Privacy compliant tracking included.

12-30 hrs
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Meta and Google Ads Conversion Rate Optimisation

A structured package covering the technical infrastructure that improves conversion measurement accuracy and ad signal quality for Meta and Google Ads: server-side tracking, Google Tag Gateway, anti-adblocker measures, and A/B test infrastructure with hypothesis setup driven by your actual data.

30-60 hrs
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Cookie Banner Acceptance Rate Optimisation

Improving your cookie banner acceptance rate through copy optimisation, UX improvements, and A/B testing. A higher acceptance rate means more consent signal flowing to your analytics and advertising platforms.

8-20 hrs
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Automated Tracking Testing

Automated tracking tests configured in AssertionHub, free for one website and your main conversion funnel. Record a user journey once and it replays on a schedule, validating events and parameters across GA4, Google Ads, Meta, and more. Setup is included at no cost. AssertionHub has a free tier you can stay on after the engagement.

Free hrs
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FREE AUDITS

Not sure where to start?

  • A free audit is a good way to find out what is actually happening in your setup before committing to anything.
  • We scope it with you on a short call, deliver the findings in writing, and that is it.
  • No sales pitch, no obligation to continue.
Free

Free Generic Tracking

A high-level review of your overall tracking setup: event coverage, obvious configuration errors, attribution quality, and the highest-impact quick wins across your analytics and ad platforms.

Free

Free GTM Container

A surface-level review of your Google Tag Manager container: tag count, obvious duplicates, missing consent triggers, broken references, and the highest-impact issues. Delivered as a written summary.

Free

Free Consent Mode

A basic review of your Google Consent Mode v2 implementation: whether it is configured, which mode is active (Basic or Advanced), and whether consent states appear to be respected by your key tags.

Free

Free Website Performance

A Lighthouse-based snapshot of your Core Web Vitals on key page templates, with a basic assessment of how your tag stack is affecting page speed. Delivered as a written summary with the top tag-related performance issues identified.

Free

Free GA4 Analytics

A spot-check of your GA4 property: event volume, obvious tracking gaps, and a comparison of your reported conversion numbers against expected behaviour. Delivered as a written summary with the top issues identified.

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