Google Ads Conversion Tracking Setup
Google Ads conversion tracking from architecture to validation. We define your conversion hierarchy, attribution model, and value strategy, advise on which conversions should drive bidding, then implement via GTM client-side, server-side GTM, or directly on any CMS or custom website, with correct revenue parameters and Enhanced Conversions.
Conversion architecture defined before any tags are built. Implementation via GTM (client-side or server-side) or any CMS, with Enhanced Conversions included and Conversion Diagnostics sign-off before handover.
New setups, or accounts where Smart Bidding is underperforming due to bad conversion data.
- 6-12 hours
- Enhanced Conversions included in scope
- Covers primary/secondary conversion hierarchy, attribution model, and conversion strategy
- Implemented via GTM client-side, server-side GTM, or directly on any CMS or custom website
Depending on your existing setup, some steps below can be shortened or skipped entirely.
Delivery roadmapHow we deliver Google Ads Conversion Tracking Setup.
Conversion architecture
We define your conversion hierarchy: which actions are primary for bidding, which are secondary for reporting only, and what attribution model fits your sales cycle.
Conversion action setup
Conversion actions are configured in Google Ads with the correct category, value settings, and attribution window for each.
Implementation
Conversion tags are implemented via GTM client-side, server-side GTM, or directly on your CMS or custom website, with correct trigger logic, revenue parameter mapping, and data layer integration.
Enhanced Conversions
First-party data variables are configured for Enhanced Conversions, with consent handling validated alongside the standard conversion tag.
Overview
How to know if you need Google Ads Conversion Tracking Setup
- You are running Google Ads campaigns but have not verified that conversion tracking is firing correctly and without duplication.
- Smart Bidding performance is poor and you suspect the conversion data feeding it is inaccurate or incomplete.
- You have multiple conversion actions in your account but are not sure which should be primary (used for bidding) and which should be secondary.
- Revenue values are missing from your conversion actions, so Smart Bidding cannot optimise for value.
- You have recently re-platformed or changed your site and have not confirmed that conversion tags survived the migration.
What Google Ads Conversion Tracking Setup covers
- Conversion architecture: which actions are primary for bidding, which are secondary for reporting, and what attribution model fits your sales cycle.
- Conversion actions configured in Google Ads with the correct category, value settings, and attribution window.
- Implementation via GTM client-side, server-side GTM, or directly on your CMS or custom website, with correct trigger logic, revenue parameter mapping, and data layer integration.
- Enhanced Conversions setup for hashed first-party data alongside each standard conversion tag.
Google Ads Conversion Tracking outcomes
- A conversion setup that accurately reflects your business outcomes and gives Smart Bidding a clean, deduplicated signal.
- A conversion architecture document covering hierarchy, attribution model, and value strategy.
- Verification evidence from Tag Assistant and Conversion Diagnostics confirming correct firing.
Google Ads Conversion Tracking scope and hours
- 6-12 hours.
- Implementation via GTM client-side, server-side GTM, or directly on your CMS or custom website. The approach is confirmed after reviewing your infrastructure.
- Enhanced Conversions requires first-party data to be accessible in the page DOM or data layer at the conversion point.
- Scope confirmed after reviewing your current account and conversion action list.
What makes our Google Ads Conversion Tracking Setup different
- We start with the architecture before touching the account. Conversion hierarchy, attribution model, and which actions should drive bidding are agreed before any tags are built.
- Where needed, we advise on the conversion strategy itself: which actions matter most for Smart Bidding, how to weight conversion values across segments, and what attribution window reflects your sales cycle.
- We implement via GTM client-side, server-side GTM, or directly on your CMS or custom website. You are not limited to a specific stack.
- Enhanced Conversions is included in scope, not treated as a separate engagement.
- You receive a conversion architecture document, not just a configured account with no explanation of the decisions made.
More Google Ads services
View all Google Ads servicesWant to try before you commit?
- Looking to try out Beluacode but not sure about it? You can always ask us for a free audit.
- Free, no strings attached. We deliver the results and wish you a great day.
- You will not be forced to talk to us, no call needed to release the results :)
Frequently Asked Questions
What is the difference between a primary and secondary conversion action?
What is Enhanced Conversions and why does it matter?
Do I need GTM for this service?
What if I already have conversion tracking set up?
Pairs well with
Google Ads Enhanced Conversions
Enhanced Conversions implementation to improve the quality of your conversion data. Hashed first-party customer data is sent alongside your existing conversion tags to improve attribution accuracy and give Smart Bidding a more complete signal.
Advanced Google Consent Mode Setup for Google Ads
Consent Mode v2 setup and validation for Google Ads. Correct consent signals in your tag manager, conversion modelling verified as active, and all consent states tested to confirm tags respond correctly.
Google Ads Data Quality Audit
Audit of your Google Ads conversion data quality: duplicate conversion actions, missing revenue values, incorrect attribution models, broken tag implementations, and Smart Bidding signal health. Delivered as a prioritised findings report.
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