Google Ads Data Quality Audit
Audit of your Google Ads conversion data quality: duplicate conversion actions, missing revenue values, incorrect attribution models, broken tag implementations, and Smart Bidding signal health. Delivered as a prioritised findings report.
Full conversion tracking audit delivered as a prioritised findings report with specific fixes for each issue, ranked by impact on Smart Bidding performance.
Accounts with unexplained Smart Bidding decline, or tracking built up by multiple people or agencies over time.
- 4-8 hours
- GTM container access (read) required
- Covers conversion setup, tag implementation, and data layer values
- Delivered as a prioritised remediation list
Depending on your existing setup, some steps below can be shortened or skipped entirely.
Delivery roadmapHow we deliver Google Ads Data Quality Audit.
Conversion action inventory
Every conversion action in your account is catalogued with its status, category, attribution model, and whether it is designated as primary or secondary.
Tag implementation review
Conversion tags in GTM are reviewed for correct trigger logic, duplicate tags, and data layer value mapping at each conversion point.
Duplicate and overlap analysis
We identify conversion actions that count the same user action more than once and document the campaign performance impact of each duplicate.
Smart Bidding signal assessment
Revenue value completeness, conversion action volume, and Enhanced Conversions status are assessed against Smart Bidding's data requirements.
Prioritised findings
Issues are ranked by impact on Smart Bidding performance, with specific remediation steps for each.
Overview
How to know if you need a Google Ads Data Quality Audit
- Smart Bidding performance has declined and you cannot identify a clear cause in campaign structure or budget changes.
- Multiple people or agencies have made changes to the account's conversion tracking over time and you are not confident it is still correct.
- You suspect duplicate conversion actions are inflating reported conversion volume and distorting your performance metrics.
- Revenue values are missing or incorrect for some conversion actions, which limits Smart Bidding's ability to optimise for value.
What the Google Ads Data Quality Audit covers
- Full inventory of every conversion action in the account with status, category, attribution model, and primary/secondary designation.
- Tag implementation review in GTM: correct trigger logic, duplicate tags, and data layer value mapping at each conversion point.
- Duplicate and overlap analysis identifying conversion actions that count the same user action more than once.
- Smart Bidding signal quality assessment: revenue value completeness, conversion volume, and Enhanced Conversions status.
Google Ads Data Quality Audit outcomes
- A complete picture of your conversion tracking health with every issue prioritised by its impact on campaign performance.
- A prioritised remediation list with specific fixes for each issue, not a generic checklist.
- Clarity on which conversion actions are actually reliable and which are feeding Smart Bidding bad data.
Google Ads Data Quality Audit scope and hours
- 4-8 hours.
- Read access to the GTM container is required alongside Google Ads account access.
- At least 30 days of conversion data is needed to assess Smart Bidding signal quality.
- Scope confirmed after reviewing the account and conversion action list.
What makes our Google Ads Data Quality Audit different
- We review the GTM implementation alongside the Google Ads account, not just the conversion action configuration in isolation.
- Every issue is prioritised by its actual impact on Smart Bidding performance, so you know where to act first.
- You don't get a checklist of things to look at. You get a specific finding and a specific fix for each issue.
More Google Ads services
View all Google Ads servicesWant to try before you commit?
- Looking to try out Beluacode but not sure about it? You can always ask us for a free audit.
- Free, no strings attached. We deliver the results and wish you a great day.
- You will not be forced to talk to us, no call needed to release the results :)
Frequently Asked Questions
What is a duplicate conversion action?
Will you fix the issues found during the audit?
What access do you need?
How is this different from the Google Ads Conversion Tracking Setup service?
What if Enhanced Conversions is not set up?
Pairs well with
Google Ads Conversion Tracking Setup
Google Ads conversion tracking from architecture to validation. We define your conversion hierarchy, attribution model, and value strategy, advise on which conversions should drive bidding, then implement via GTM client-side, server-side GTM, or directly on any CMS or custom website, with correct revenue parameters and Enhanced Conversions.
Google Ads Enhanced Conversions
Enhanced Conversions implementation to improve the quality of your conversion data. Hashed first-party customer data is sent alongside your existing conversion tags to improve attribution accuracy and give Smart Bidding a more complete signal.
Advanced Google Consent Mode Setup for Google Ads
Consent Mode v2 setup and validation for Google Ads. Correct consent signals in your tag manager, conversion modelling verified as active, and all consent states tested to confirm tags respond correctly.
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