Automated Tracking Testing
Automated tracking tests configured in AssertionHub, free for one website and your main conversion funnel. Record a user journey once and it replays on a schedule, validating events and parameters across GA4, Google Ads, Meta, and more. Setup is included at no cost. AssertionHub has a free tier you can stay on after the engagement.
Tracking tests configured in AssertionHub: user journeys recorded once and replayed automatically. Per-vendor pass/fail results with parameter-level detail across GA4, Google Ads, Meta Pixel, GTM, and others. Scheduled monitoring with email and Slack alerts.
Products and e-commerce sites with existing tracking implementations where silent regressions (events stopping, parameters missing, duplicate fires) go unnoticed until reporting or campaign performance is already affected.
- Free setup for one website and your main conversion funnel
- Covers GA4, Google Ads, Meta Pixel, Bing UET, GTM, and more
- No-code: journeys recorded and replayed, no test scripts to maintain
- AssertionHub free tier available after the engagement, or from €49/month for premium
Depending on your existing setup, some steps below can be shortened or skipped entirely.
Delivery roadmapHow we deliver Automated Tracking Testing.
Tracking review and baseline
Before writing any test, we review your current tracking implementation to verify what is firing and whether it is correct. We establish a clean baseline so tests validate the right behaviour from the start.
Test scope and journey mapping
We map the conversion funnels and user journeys that carry the most weight for your business. For each journey we define which events, parameters, and platforms the test needs to validate.
AssertionHub configuration
Account, project, and monitoring rules configured in AssertionHub. User journeys recorded and converted into automated tests covering all platforms in scope.
Monitoring and alerts
Tests scheduled at your preferred frequency. Email and Slack alerts configured so you receive a notification the moment a test fails.
Walkthrough and post-launch support
Every engagement closes with a walkthrough covering every test configured and what each one validates. One month of unlimited follow-up requests included after go-live.
Overview
How to know if you need Automated Tracking Testing
- Your tracking has broken silently before and you only found out when a campaign was already affected or a report showed a drop in events.
- You make changes to your site regularly and have no automated way to verify that existing tracking still works after each deployment.
- You have tracking across multiple platforms and verifying them all manually after each change takes hours.
- You have had a period where conversion data was missing or incorrect and you are not confident it would not happen again.
What Automated Tracking Testing covers
- Tracking review and baseline: before configuring any test, we verify that what is currently firing is correct. Tests built on broken tracking validate the wrong behaviour.
- Test scope and journey mapping: we map the conversion funnels and user journeys that matter most and define which events, parameters, and platforms each test needs to cover.
- AssertionHub configuration: account, project, and monitoring rules set up. User journeys recorded and converted into automated tests in AssertionHub.
- Scheduled test runs: tests configured to run at your preferred frequency, covering GA4, Google Ads, Meta Pixel, Bing UET, GTM, and other platforms in your stack.
- Alert setup: email and Slack notifications configured so you get alerted the moment a test fails.
Automated Tracking Testing outcomes
- A test suite running on a schedule, covering your key conversion funnels across all configured platforms.
- Parameter-level validation confirming events fire with the correct data.
- Alerts that catch regressions before they affect your data quality.
- A documented test suite you can extend as your tracking evolves.
Scope and hours
- Setup is free for one website and your main conversion funnel. Additional websites or extended coverage are scoped separately.
- AssertionHub has a free tier you can stay on after the engagement. Premium starts at €49/month and includes priority support.
- Scope starts with your highest-value conversion funnels. Additional journeys and platforms can be added in follow-on engagements.
What makes this different
- We start with a data quality review before configuring any test. Tests built on an implementation with existing errors validate incorrect behaviour and give false confidence.
- Test coverage is scoped to the journeys and parameters that actually affect your business decisions.
- AssertionHub runs continuous scheduled tests across all your tracking vendors simultaneously.
- The engagement includes a post-go-live walkthrough covering every test configured, and one month of unlimited follow-up requests after launch.
More Special services
View all Special servicesWant to try before you commit?
- Looking to try out Beluacode but not sure about it? You can always ask us for a free audit.
- Free, no strings attached. We deliver the results and wish you a great day.
- You will not be forced to talk to us, no call needed to release the results :)
Frequently Asked Questions
Is this the same as developer unit tests?
Which platforms are covered?
What does AssertionHub require from us?
How often do the tests run?
What does this cost?
What is included in the free setup?
Pairs well with
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Web analytics on your marketing site (PostHog or GA4) connected to in-app product analytics as one funnel, covering the full user journey from first visit to in-app activity. PostHog covers both layers on the free tier. Privacy compliant tracking included.
Meta and Google Ads Conversion Rate Optimisation
A structured package covering the technical infrastructure that improves conversion measurement accuracy and ad signal quality for Meta and Google Ads: server-side tracking, Google Tag Gateway, anti-adblocker measures, and A/B test infrastructure with hypothesis setup driven by your actual data.
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