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Google Ads

Google Ads tracking built for Smart Bidding, not just reporting.

Smart Bidding is only as smart as your conversion data. Duplicate conversions, missing revenue values, and broken Enhanced Conversions all degrade the algorithm's ability to find buyers. We fix the tracking foundation that your campaign performance depends on.

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Google Ads services

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Google Ads Conversion Tracking Setup

Google Ads conversion tracking from architecture to validation. We define your conversion hierarchy, attribution model, and value strategy, then implement via GTM with correct revenue parameters and Enhanced Conversions, and validate through Tag Assistant and the Conversion Diagnostics tool.

6-12 hrs
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Google Ads Enhanced Conversions

Enhanced Conversions implementation to recover conversion signal lost to ad blockers and cookie restrictions, sending hashed first-party customer data to improve attribution accuracy.

4-8 hrs
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Advanced Google Consent Mode Setup for Google Ads

Consent Mode v2 setup and validation for Google Ads. Correct consent signals in your tag manager, conversion modelling verified as active, and all four consent states tested to confirm tags respond correctly.

4-8 hrs
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Google Ads Data Quality Audit

Audit of your Google Ads conversion data quality: duplicate conversion actions, missing revenue values, incorrect attribution models, broken tag implementations, and Smart Bidding signal health. Delivered as a prioritised findings report.

4-8 hrs
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FREE AUDITS

Not sure where to start?

  • A free audit is a good way to find out what is actually happening in your setup before committing to anything.
  • We scope it with you on a short call, deliver the findings in writing, and that is it.
  • No sales pitch, no obligation to continue.
Free

Free Generic Tracking

A high-level review of your overall tracking setup: event coverage, obvious configuration errors, attribution quality, and the highest-impact quick wins across your analytics and ad platforms.

Tracking Setup Quick Wins Analytics Ad Platforms
Free

Free GTM Container

A surface-level review of your Google Tag Manager container: tag count, obvious duplicates, missing consent triggers, broken references, and the highest-impact issues. Delivered as a written summary.

GTM Tag Inventory Consent Triggers Duplicates
Free

Free Consent Mode

A basic review of your Google Consent Mode v2 implementation: whether it is configured, which mode is active (Basic or Advanced), and whether consent states appear to be respected by your key tags.

Consent Mode v2 CMP GDPR Tag Firing
Free

Free Website Performance

A Lighthouse-based snapshot of your Core Web Vitals on key page templates, with a basic assessment of how your tag stack is affecting page speed. Delivered as a written summary with the top tag-related performance issues identified.

Core Web Vitals Lighthouse Tag Load Impact Page Speed
Free

Free GA4 Analytics

A spot-check of your GA4 property: event volume, obvious tracking gaps, and a comparison of your reported conversion numbers against expected behaviour. Delivered as a written summary with the top issues identified.

GA4 Event Coverage Conversion Gaps Data Quality
What we wrote about

Further reading on this topic.

Articles and guides related to this service, written by our team.

01
Duplicate conversions in Google Ads: how to find and fix them Tracking the same conversion in three places is one of the most common Google Ads mistakes. How to audit your conversion actions and consolidate to a single source of truth.
02
Enhanced Conversions: what they actually do and how to set them up right Enhanced Conversions hash and send first-party customer data to improve attribution. A practical setup guide covering GTM, gtag, and the most common configuration mistakes.
03
Why Smart Bidding underperforms when conversion values are missing Target ROAS needs revenue data to work. If your conversion actions report equal value or no value, the algorithm optimises for the wrong thing — here's how to fix the signal.

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